Weekly Content Cadence
Recurring programming — every week from launch
Mon
Marketer Spotlight
StartUp Lounge
Article Drop
Articles space
Tue
Article Drop
2–3x per week
Open
Wed
Newsletter
Every other Wed · Beehiiv
Article Drop
Articles space
Thu
Live Event
1:00pm EST anchor
Tea Time
AMA-style
Expert Session
Topic deep-dive
Working Session
Hands-on tactical
Fri
Weekly Poll
StartUp Lounge
Industry Poll
Industry Unfiltered
Sat
Open
Sun
Open
Monthly Volume Targets
8–12
Articles
2–3 per week
4–5
Live Events
Thu 1pm EST
10
Templates
Monthly target
2–5
Badges
Monthly target
2
Newsletters
Every other Wed
March 2026 Launch Plan
Staggered rollout recommended — each launch deserves its own promotional moment
GTM Training
Launch first · Highest demand signal
Week 1
Build space structure and content framework
Seed with 3–5 core GTM modules from Mack's IP
Teaser campaign: 2-week pre-launch social + newsletter
LinkedIn announcement post with waitlist CTA
Dedicated email to full list on launch day
In-community announcement with founding member incentive
AI Training
Biggest white space — no competitor owns this
Week 2
Define AI curriculum: tools, prompts, workflows for startup marketers
Seed with AI toolkit templates and prompt library
Position SUM as the AI-for-startup-marketing authority
Social campaign: "AI for the solo startup marketer"
Launch event: live AI tools working session
Newsletter feature as hero story
Freelancer Hub
Independent practitioner community
Week 3
Define space purpose: resources, rates, client-finding
Seed with freelance-specific templates and rate benchmarks
Invite known freelancers in community to be founding members
LinkedIn targeting: independent/fractional startup marketers
Launch event: "Freelancing in startup marketing" Tea Time
Agency Hub
Agency partners and referral network
Week 4
Define agency partner value prop: visibility + referrals
Create agency listing format and submission process
Seed with SalientMG and known agency partners
Sponsorship opportunity: featured agency placement
LinkedIn outreach to agency founders and principals
💡
Sequencing Rationale
Stagger by 1 week each. Every launch is a promotional moment — newsletter mention, LinkedIn post, dedicated email, in-community announcement. Launching all four at once dilutes each one. GTM first because it has the clearest audience and demand signal. AI second because it claims the biggest white space before a competitor does.
Platform Feature Timeline
From launch through Q3 2026
Live Now
Core Community Launch
Full platform live Jan 26. Home Base, Ink Well, and Dedicated Channels active. Weekly event cadence established.
Live Now
Badge System
Achievement and recognition system live. 2–5 new badges per month to reward engagement milestones and contributions.
Feb–Mar
Sponsorship Program
Converting newsletter sponsors (HubSpot, Rundown AI, Roku, AdQuick) to broader community partnerships. Hiring dedicated sponsorship person.
March
Training Hub Launches
GTM Training, AI Training, Freelancer Hub, Agency Hub — staggered weekly launches through March with dedicated promotion for each.
Mar–Apr
Leaderboard System
Gamified engagement leaderboard to drive competition, repeat visits, and contribution. Tied to badge system for compound engagement effect.
Q2 2026
Podcast Space Relaunch
StartUp Marketing Uncut gets a dedicated in-platform home. Episodes surface in Articles and newsletter. Community-sourced guest suggestions.
Q2 2026
Founder Audience Expansion
Messaging frameworks for founders (CEOs/Co-Founders Seed → Series C+) ready to deploy. Founders Room activation, dedicated content track, and LinkedIn targeting.
Q2–Q3
Paid Membership Tier
Value journey model: free community → paid training cohorts → premium 1:1 access. Training spaces and Book-A-Marketer as natural paid-tier candidates.